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How to succeed in winning over your competitors

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In a highly  competitive  market , it is sometimes difficult to break into companies that have been established longer than you or have more resources.  We then tend to lower the prices of our products or services in the hope of attracting potential customers.  Obviously, your prices communicate an idea of ​​what you are, of your expertise, of how you judge your own services.  Difficult to appear as an expert if you are half the price of your  competition .  Quality pays for itself and everyone is aware of this, as are your customers! Price is far from the only lever to position yourself and win sales.  Lowering prices, when they are well valued, of course, is never the answer.  This will only send a negative message about your business.  So, you will say to me, how to position yourself against the giants of your sector, how to position yourself in a congested sector? Before embarking on major communication actions, ask yourself, calmly,...

Ten good reasons to go to business school

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1. To easily find a job In these times of crisis, business school graduates still continue to record a good rate of professional integration.  According to the latest CGE (Conférence des grandes écoles) survey,  almost 86.6% of the land a job less than six months after graduation.  And for almost eight out of ten hires, this is a permanent  contract (open-ended  contract). It must be said that the schools are concerned about the integration of their students: the lessons are very oriented towards professional practice,  many executives in service intervene in the courses and long periods of internship are planned.  They also multiply recruitment forums, CV workshops, invite companies to present their jobs on campus, organize  speed-dating with recruiters, and personalized coaching  for students. Finally, it is not uncommon for associations of former graduates, who publish directories and organize regular meetings, to help students find an int...

What is a business?

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What is a business?  What is the definition of a commercial enterprise?  How does a business work and what legal form can it take? Company definition:  A company is a human organization whose aim is to produce goods or services with a view to delivering them to customers, with the aim of achieving balance or financial surplus (profitability). More precisely : A company is a  complex and open organization,  widely interfaced with other economic actors and notably suppliers, customers, the State and social organizations. The company operates in an  environment  more or less favorable  , marked by trends, opportunities, risks, threats and the presence of competitors. The company consumes  resources  (material, human, financial, intangible) in order to create value: internal resources: staff, buildings, equipment owned, etc. external resources: subcontractors, service providers, etc. The company is organized into  different functions ...

14 ways to find an idea for starting a business

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1 - What can you do and above all, what do you like to do? It is often easier to create in the sector or profession that you master, because in such a case: you know if the idea is realistic, you know the sector and the rules of the game, you master the technical know-how, You have the right "address book" to move quickly. Do you hesitate or do you really want to change your activity or sector?  Whether you are an  employee  or a  job seeker  , consider making a skills assessment.  This will allow you to mature your business creation project and choose an idea that suits you perfectly. 2 - What is your talent?  Hear what others are saying about you! "You are really good at ..."  "I would really see you in ..." "You have no equal for ..." "Can you help me with ...". You have heard this kind of thing before.  This means that you have a talent that you could perfectly exploit by starting a business. 3 - Make your critical mind work! When y...