14 ways to find an idea for starting a business

1 - What can you do and above all, what do you like to do?

It is often easier to create in the sector or profession that you master, because in such a case:

  • you know if the idea is realistic,
  • you know the sector and the rules of the game,
  • you master the technical know-how,
  • You have the right "address book" to move quickly.

Do you hesitate or do you really want to change your activity or sector? Whether you are an employee or a job seeker , consider making a skills assessment. This will allow you to mature your business creation project and choose an idea that suits you perfectly.

2 - What is your talent? Hear what others are saying about you!

"You are really good at ..." "I would really see you in ..." "You have no equal for ..." "Can you help me with ...".
You have heard this kind of thing before. This means that you have a talent that you could perfectly exploit by starting a business.

3 - Make your critical mind work!

When you buy something or use an object or service, ask yourself: is it the best, most effective, cheapest, safest, most convenient product? What are its faults? Look for solutions to improve it: it will surely give you ideas!

4 - Be curious to find inspiration!

Visit trade fairs that are related to your areas of interest and find the new products presented there.

Regularly read magazines, professional journals that interest you and surf the web to feed your thinking.

5 - Observe the concepts that work abroad!

A new product that does not yet exist in France or a concept that is all the rage in another country? Just import the idea or adapt it to French customers and voila!

6 - Identify what makes your life difficult!

Open your eyes, at home, at work, in your school or university, in your neighborhood ... and note what makes your life difficult. You may find your idea of ​​creation trying to simplify your daily life.


7 - Investigate the needs of your loved ones!

Ask your friends, family or colleagues: what are the goods and services that would be useful to them but that they cannot find in stores? What would they dream of but which does not yet exist? To save time, organize a brainstorming session by bringing them together. You will be full of new ideas, for sure!

8 - Observe the companies which launch new concepts or new products!

You may be inspired by a company that has just been created and you may be able to transpose the idea into your sector! Bpifrance-creation identifies new ideas and trends in the press daily . Subscribe to his weekly letter by creating an account  !
New technology, new material, new process or innovative business model… we have  selected for you the sites devoted to emerging trends that relay innovative ideas . Subscribe to their newsletters!

9 - Reinvent a traditional profession thanks to the web!

Certain traditional trades are experiencing a new boom due to the adoption of new production and / or distribution methods, or even to opening up to new markets!

10 - Locate a well placed commercial premises!

What could you do in this room located in a busy place of passage? What activity is missing in the neighborhood?

11 - Franchising, a good way of doing business with an idea already validated!

You want to develop a business, you don't really have an idea and your desire for independence is not your primary motivation. Entrepreneurship in franchise allows you to benefit from the reputation of a known brand, the know-how of the franchisor, as well as suitable training. In addition, there are franchise networks in all business sectors. All you have to do is find relevant information about the franchise .

12 - Take over a business, why not?

You want to do business in an already structured environment. So why not  consider a takeover project  ? You immediately benefit from an operational working tool and you can therefore devote yourself to business development. Find out which  businesses to take over near you .

13 - Enter the crowd world!

The crowdfunding, crowdending, crowdequity , crowdrating platforms ... are full of business creation projects. Take a look there !
Another way to find inspiration and identify projects that capture the attention of the general public!
To facilitate your research, go to TousNosProjets.fr .

14 - Take part in weekend startups!

These events are open to anyone who has an idea for creating new products or concepts or who wishes to share their experience or skills with project leaders. A great opportunity to build a network, test ideas or to join in the construction of a business creation project that meets your criteria and values. Find a weekend startup near you . 

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