Putting a profitable online business without investment: Twitter ad platform

Lately we have published in this blog an article about how to take advantage of the growth of the Internet advertising market and another one about business ideas based on social networks . Today's concept is inspired by both: it's about using a Twitter account as a platform for ads . It is an online business, profitable and with no investment other than the time you will have to dedicate.


A profitable and very simple online business

What does the idea consist of?

It is a very simple idea, very easy to get started, but also very easy to copy if successful. It would consist of creating a Twitter account where an ad would be published per day (which would be repeated two or three times during the day).

Why only once a day? Simply so as not to disturb the followers with too much information that they could consider as spam. In fact, Groupon does something similar with its daily email deals.

It takes a lot of work to grow

If you want to create a Twitter ad platform that can generate money, you first need to create a community with many followers. Your main goal would be to get a sufficient base of followers for the ads to have the desired impact.

It would require an important job to make yourself known on the social network. But I think that if you go straight, telling people that you are only going to share interesting offers, it is possible that you are creating a good base. There are many people who want to keep up to date with the best offers, and if your account does not publish too much, it will not cause rejection.

How much can you earn

You could generate income from the beginning, with growth proportional to your follower base. At first, you could charge a very small amount per ad, and then order much larger amounts.

For example, you could ask for € 1 to post an ad when you had 5,000 followers, € 10 for 50,000 people and € 200 when you reached 1,000,000 followers.

A single person, working from home, could then without much effort earn € 4,000 a month, but that only after an intense and long work to make their product known, get the followers (real and quality) and find the advertisers.

A profitable online business, easy to decline and copy

Many versions of the same concept can be made

The idea could then be extended to more specific groups of potential customers, for example with daily advertisements dedicated to beauty and sports products and services, etc. As the ads will be more specific, you can charge more for them.

There is also the option to later decline the concept on Facebook and LinkedIn. In this last example, you could make a version with job vacancy announcements.

You will have to compete with many actors

The problem with a profitable online business is that it usually has few barriers to entry. In this case, no investment is required, and the technology is available to everyone, since it is an advertising platform on Twitter. There is nothing easier than creating an account. So if the model works, you will have to compete with many other people who will do the same.

Your only differential factors will be:

  • the quality and relevance of the ads you serve
  • the work you do to create a community of real users (and not follow / unfollow bots)

 

What do you think about the idea? Do you think a Twitter ad platform can be a profitable online business? You can share your opinion in the comments section.

Before launching your idea, test it with a good business plan

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